Email marketing is under utilised by business. It offers a wealth of vital branding, communication and CRM benefits but its wide-spread adoption is held back by a number of very real concerns:

• IT implementation complexities that can negate any real marketing benefits
• A lack of flexibility and centralised control of lists for both assignment and exclusion
• The absence of best practice HTML email standards
• No quick and simple method of 'one to many' and 'one to few' communications
• Difficulties in understanding the response to numerous tactical messages within a single email
• Deliverability and bounce-back issues
• Timing communications to fit the marketing schedule without hijacking corporate email delivery

The Mimecast Marketing Advantage provides a rich solution which enhances normal business operations. Capabilities include:

• Central control over the branding and appearance of every day business emails.
• Discreetly piggy-back targeted messages inside ordinary business emails.
• Generate more business from existing clients.
• Powerful reporting, measurement and analytics.
• Fully featured campaign based mailing tools.

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